There are more than 18 billion connected IoT devices in the world today — and that number is expected to exceed 40 billion within the next decade.

Consider

If we build it will they come?

Approach to this project was directed by the primary stakeholder. The belief that creating an interface would reduce friction towards understanding device's status, thereby improving product value.

Concept

What's in a label?

The taxonomy of this app required a balance between marketing's goal to create a narrative, engineers affinity for accurate semantics, and the users ability to intuitivily understand interface.

Create

How'd we make it?

I was the sole designer for this product/company. We worked within a small scrum team employing fast iteration cycles to create the first POC.